One of the most interesting reads from last year’s coverage of online holiday shopping was a piece in BusinessWeek calling “Cyber Monday” (the Monday after Thanksgiving and supposed “Black Friday” of the eCommerce world) a marketing myth. Yet debate rages on about whether this is true. Recently, ATG co-sponsored a survey with Internet Retailer Magazine on how retailers are preparing for the holiday season, and what their expectations are. Nearly 78% of respondents expected that the period between Thanksgiving and the following ‘Cyber Monday’ would account for just 10 – 20% of their overall holiday sales—hardly the boon that some would have you believe.