Comments on: “Online Sales Lose Steam”…let the games begin! http://ecommerceinsights.atg.com/2007/06/20/%e2%80%9conline-sales-lose-steam%e2%80%9d%e2%80%a6let-the-games-begin/ Advice, opinions and observations about the world of e-commerce Thu, 15 Jul 2010 20:30:13 +0000 hourly 1 http://wordpress.org/?v=3.0 By: bmccarthy http://ecommerceinsights.atg.com/2007/06/20/%e2%80%9conline-sales-lose-steam%e2%80%9d%e2%80%a6let-the-games-begin/comment-page-1/#comment-13 bmccarthy Fri, 22 Jun 2007 17:29:58 +0000 http://www.ecommerceinsights.com/2007/06/20/%e2%80%9conline-sales-lose-steam%e2%80%9d%e2%80%a6let-the-games-begin/#comment-13 The NYT is a great example of making numbers misleading through creative graphing. The chart shows a decline, but not a decline in revenue just a decline in the rate of growth of revenue. Calling this "losing steam" is like saying a hurricane is losing steam because it didn't get to a category 5 as fast as it got to a category 4. It's still getting bigger and you had better be ready for it. Let's also not overlook that 5 out of the 8 bars in that graph are projections - not real data. This chart and this story are more drama than fact. The NYT is a great example of making numbers misleading through creative graphing. The chart shows a decline, but not a decline in revenue just a decline in the rate of growth of revenue.

Calling this “losing steam” is like saying a hurricane is losing steam because it didn’t get to a category 5 as fast as it got to a category 4. It’s still getting bigger and you had better be ready for it.

Let’s also not overlook that 5 out of the 8 bars in that graph are projections – not real data. This chart and this story are more drama than fact.

]]> By: Online Sales Slowing: Shoppers Influenced Online, Buying Offline - Read eCopt, Sell More - eCommerce Optimization http://ecommerceinsights.atg.com/2007/06/20/%e2%80%9conline-sales-lose-steam%e2%80%9d%e2%80%a6let-the-games-begin/comment-page-1/#comment-12 Online Sales Slowing: Shoppers Influenced Online, Buying Offline - Read eCopt, Sell More - eCommerce Optimization Fri, 22 Jun 2007 05:01:15 +0000 http://www.ecommerceinsights.com/2007/06/20/%e2%80%9conline-sales-lose-steam%e2%80%9d%e2%80%a6let-the-games-begin/#comment-12 [...] eCommerceInsights.com - “Online Sales Lose Steam”…let the games begin! [...] [...] eCommerceInsights.com – “Online Sales Lose Steam”…let the games begin! [...]

]]> By: Ben http://ecommerceinsights.atg.com/2007/06/20/%e2%80%9conline-sales-lose-steam%e2%80%9d%e2%80%a6let-the-games-begin/comment-page-1/#comment-11 Ben Wed, 20 Jun 2007 20:34:45 +0000 http://www.ecommerceinsights.com/2007/06/20/%e2%80%9conline-sales-lose-steam%e2%80%9d%e2%80%a6let-the-games-begin/#comment-11 Great post. It's great to have the challenge of improving the shopping experience so it's not a chore but something fun. It's an exciting time to be in the business. Great post. It’s great to have the challenge of improving the shopping experience so it’s not a chore but something fun. It’s an exciting time to be in the business.

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