Comments on: Interview Series continues: Bazaarvoice on social commerce http://ecommerceinsights.atg.com/2007/12/18/interview-series-continues-bazaarvoice-on-social-commerce/ Advice, opinions and observations about the world of e-commerce Thu, 15 Jul 2010 20:30:13 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Charlie http://ecommerceinsights.atg.com/2007/12/18/interview-series-continues-bazaarvoice-on-social-commerce/comment-page-1/#comment-21 Charlie Tue, 31 Mar 2009 10:38:10 +0000 http://www.ecommerceinsights.com/2007/12/18/interview-series-continues-bazaarvoice-on-social-commerce/#comment-21 Ratings and reviews are a great tool for retailers. BUT online ratings and reviews lie. There are four key ways in which they can be dishonest, you can read about them here: <a href="http://blog.freshnetworks.com/2009/03/the-lies-behind-online-ratings-and-reviews/" rel="nofollow">ratings and reviews lie</a> Ratings and reviews are a great tool for retailers. BUT online ratings and reviews lie.

There are four key ways in which they can be dishonest, you can read about them here: ratings and reviews lie

]]> By: Metcalfe’s Law of Social Commerce holds true, once again! | Bazaarblog http://ecommerceinsights.atg.com/2007/12/18/interview-series-continues-bazaarvoice-on-social-commerce/comment-page-1/#comment-20 Metcalfe’s Law of Social Commerce holds true, once again! | Bazaarblog Tue, 09 Sep 2008 14:59:46 +0000 http://www.ecommerceinsights.com/2007/12/18/interview-series-continues-bazaarvoice-on-social-commerce/#comment-20 [...] Ask & Answer has proven to be yet another great addition to the suite of social commerce products PETCO currently has deployed. PETCO adopted Ratings & Reviews in 2006 which has produced lower return rates and higher conversion rates. By adding Ask & Answer, PETCO has further made customer centricity a #1 priority with Bazaarvoice’s social commerce technologies. PETCO has truly demonstrated Metcalfe’s Law of Social Commerce which says: the more (in number) and more varied the uses of your customer-generated content, the greater the return for your business. [...] [...] Ask & Answer has proven to be yet another great addition to the suite of social commerce products PETCO currently has deployed. PETCO adopted Ratings & Reviews in 2006 which has produced lower return rates and higher conversion rates. By adding Ask & Answer, PETCO has further made customer centricity a #1 priority with Bazaarvoice’s social commerce technologies. PETCO has truly demonstrated Metcalfe’s Law of Social Commerce which says: the more (in number) and more varied the uses of your customer-generated content, the greater the return for your business. [...]

]]> By: Interview Series continues: Bazaarvoice on social commerce | Online Secure Shopping http://ecommerceinsights.atg.com/2007/12/18/interview-series-continues-bazaarvoice-on-social-commerce/comment-page-1/#comment-19 Interview Series continues: Bazaarvoice on social commerce | Online Secure Shopping Mon, 30 Jun 2008 07:26:57 +0000 http://www.ecommerceinsights.com/2007/12/18/interview-series-continues-bazaarvoice-on-social-commerce/#comment-19 [...] Kelly ONeill created an interesting post today on Interview Series continues: Bazaarvoice on social commerceHere’s a short outlineNot only does your online marketing strategy need to address the increasing socialization of the online shopping experience, your online merchandising strategy needs to evolve as well. And, our multi-channel clients are even integrating … [...] [...] Kelly ONeill created an interesting post today on Interview Series continues: Bazaarvoice on social commerceHere’s a short outlineNot only does your online marketing strategy need to address the increasing socialization of the online shopping experience, your online merchandising strategy needs to evolve as well. And, our multi-channel clients are even integrating … [...]

]]>