Individuality is an important aspect to any age group, but particularly those in Generation Y. Companies are catching on to this trend, and offering their customers unique ways to customize their purchases to match their personalities.  Here, our Millennial gives her perspective on an ATG powered website that is providing this option online

Restoration Hardware

On the Restoration Hardware website, the Furniture Configurator enables customers to configure fabrics and colors on sofas, lamps and other furniture. Customers can go onto the website, decide which collection or style of sofa, loveseat, or other piece of furniture they like the best, and then pair it with their desired fabric and color choice to create a personalized piece of furniture for their home.

On the website, there are over 26 different collections, with many pieces within each collection and over 154 fabric options. This allows users to customize their own furniture to suit their taste and style, while creating items that are one-of-a-kind. Not only can you choose the fabric and color you want, but you can also decide which filling you would like, which includes either down or standard.

I like that you can order a swatch to make sure that it goes with your home, as well as view the fabric details. I also find it helpful that you can print off your different options to show people. However, I do believe it would be helpful if you could email your desired selection to a friend or relative, which is not a feature on the website. The color choices and fabrics will suit everyone’s taste due to the many designs, patterns, and choices offered.                          Millennial Musings offers insight into the newest generation of online shoppers – with reviews reactions straight from those who represent this strong and growing market segment