This week we announced the expansion of our eStara Connections services, to include online video advertising with eStara Video Connect. This new product makes Internet video ads actionable by allowing viewers to engage and interact with the video advertiser in real-time before, during and after viewings.

Although overall spending for online advertising is down – interactive video is actually on the rise. According to a recent report from eMarketer, 67 percent of all Internet users are viewing some form of video advertising at least once a month. The report also discusses that the audience for video ads has reached critical mass as a viable video advertising market has grown. But, even with the increase of video advertising viewers have mostly only been able to passively engage. That’s all about to change. Now with the launch of eStara Video Connect advertisers can take advantage of the market trend and ensure the monetization of video with active participation.

Beginning today, we will be demonstrating eStara Video Connect at ILM 08, the Kelsey Group’s annual conference devoted to digital media with a local focus. Also at the event will be Dallas-based Media Distribution Solutions, one of the first companies that have already implemented eStara Video Connect. If you’re attending the ILM 08 event please feel free to stop by our booth – #122; we’d love to give you a live demonstration!

In the meantime, check out some of our recent coverage:
Direct Marketer Magazine
LocalBizBits
Online Video Watch
Xconomy

eStara Video Connect