I wanted to share a bit more about yesterday’s joint announcement from Tommy Hilfiger and ATG, as we’re really proud of the the Tommy Hilfiger iPhone application.  This mobile commerce app provides a strong brand experience for Tommy and a rewarding experience for their shoppers — this app is built for shopping!   A recent survey published by eMarketer asked why US Web-enabled mobile phone users do not buy via the mobile phone. 

The top 3 answers:

                38% said the purchase process takes too much time
                28% said that transactions are too difficult to complete
                17% said products are too difficult to find

These barriers are removed with Tommy’s app.  This  mobile commerce app melds ATG capabilities such as personalization, automated recommendations, and search & navigation with native iPhone features such as the address book, GPS & push notifications, and pan, scroll & flick navigation.  The result:  shoppers can easily browse categories and product recommendations, narrow their selections by category, price, size, etc.,  and speed checkout with “Quick-fill” functionality that uploads shipping & billing information right from their address book.  If a shopper decides not to checkout on the iPhone, their cart will follow them back to the Web site.  A shoppers dream! 

Check out the experience:

A strong brand experience greets shoppers with instant access to their desired product category with a flick of the scrollbar.

Shoppers can find products via easy category browsing...

... or via search & filters.

Scene7 provides rich image zooming to insure shoppers get all the details they need.

An easy checkout process for the shopper, and automated up-sells for the merchant.

And, automated notifications when the next desired product is available.

I’d encourage you to download the app from iTunes to get the full experience.

The other very cool piece of news that we released yesterday is that the base application that this was built with is available via our new Catalyst Asset program.  This is our open-source-inspired way to speed innovation throughout the ATG Community – an incredibly strong collection of customers, partners, and e-commerce leaders.  Check out the ATG Community to learn more about this program and to see the other Catalyst Assets available today. 

We’d love to hear what you think about Tommy’s new shopping channel and of our Catalyst Asset program.