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	<title>e-commerce blog</title>
	<link>http://ecommerceinsights.atg.com</link>
	<description>Advice, opinions and observations about the world of e-commerce</description>
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		<title>David’s Bridal: A Retail Case Study on Outsourcing Proactive Chat</title>
		<description><![CDATA[Many e-commerce and marketing executives we talk with understand how proactive chat can improve their online conversion rates and order values. But because chat may require a headcount increase in their contact centers – a cost center that they don’t control – they sometimes have trouble making the business case.
David’s Bridal is a great case [...]]]></description>
		<link>http://ecommerceinsights.atg.com/2010/03/03/david%e2%80%99s-bridal-a-retail-case-study-on-outsourcing-proactive-chat/</link>
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		<title>How innovative mobile strategies will help drive Web sales this year</title>
		<description><![CDATA[
 

This past holiday shopping season was a big coming out party for mobile commerce, which finally reached a critical mass of consumers. Retailers gained valuable insight into what innovative mobile strategies can help drive Web sales and engage consumers more directly on the go. As Nina alluded to in her post about the iPad launch, [...]]]></description>
		<link>http://ecommerceinsights.atg.com/2010/02/23/how-innovative-mobile-strategies-will-help-drive-web-sales-this-year/</link>
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		<title>Congrats to ATG customers nominated for this year’s Racie Awards!</title>
		<description><![CDATA[
We’re pleased to congratulate a number of our customers who have been nominated for The 2010 Racie Awards, which will be announced during a gala reception at The Retail Innovation &#38; Marketing Conference on March 3.
These honors are broken into several categories of pioneering marketing initiatives from traditional print and online advertising to the creative [...]]]></description>
		<link>http://ecommerceinsights.atg.com/2010/02/18/congrats-to-atg-customers-nominated-for-this-year%e2%80%99s-racie-awards/</link>
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		<title>How to keep up with evolving social commerce</title>
		<description><![CDATA[How do you define social commerce? Has social media made selling products online easier or more complex? With shoppers now empowered and more influenced by what they hear from their friends or family through social media than by an advertisement, how have merchants’ selling strategies been impacted?
I’ve just started a social commerce series on the [...]]]></description>
		<link>http://ecommerceinsights.atg.com/2010/02/16/how-to-keep-up-with-evolving-social-commerce/</link>
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		<title>Using Live Help to Capture the “Voice of the Customer” at the Moment of Need</title>
		<description><![CDATA[“How am I supposed to control my brand if it is molded by the voice of the consumer?”
One of the primary discussions and concerns of 2009 centered on how the rise in social computing has caused marketers to feel as if they’ve lost control of their brand. It’s 2010, and let’s face it, this is [...]]]></description>
		<link>http://ecommerceinsights.atg.com/2010/02/12/using-live-help-to-capture-the-%e2%80%9cvoice-of-the-customer%e2%80%9d-at-the-moment-of-need/</link>
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		<title>iPad launch excites but presents online merchants with new hurdles</title>
		<description><![CDATA[
Apple CEO Steve Jobs displays ATG OnDemand customer National Geographic&#8217;s Web site on the new iPad during its launch on Wednesday.
Like most folks, we sat on the edge of our seats on Wednesday afternoon, waiting to see the latest bit of coolness that Apple would unveil next. I was particularly excited to see National Geographic’s [...]]]></description>
		<link>http://ecommerceinsights.atg.com/2010/01/29/ipad-launch-online-merchants/</link>
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		<title>Are You Ready to Get Serious About Going Direct?</title>
		<description><![CDATA[If you are a consumer product manufacturer who wants to increase or maintain the value of your brand,  the first thing you should realize is that going direct is not just about online sales, but building and maintaining brand value as well.
In a recent webinar with Viking Range called “Getting Serious About Going Direct: How [...]]]></description>
		<link>http://ecommerceinsights.atg.com/2010/01/19/are-you-ready-to-get-serious-about-going-direct/</link>
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		<title>InstantService joins ATG to create a market-leading live help offering</title>
		<description><![CDATA[Today we are thrilled to announce that ATG has acquired Seattle-based InstantService, a market leading SaaS provider of live chat, email response management, and other customer service and lead capture solutions. Over the last decade, InstantService’s innovative technology has contributed to the online business success of more than 300 customers, including FedEx Kinko&#8217;s, Garnet Hill, [...]]]></description>
		<link>http://ecommerceinsights.atg.com/2010/01/12/instantservice-joins-atg-to-create-a-market-leading-live-help-offering/</link>
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		<title>Ready to get serious about going direct in 2010?</title>
		<description><![CDATA[With double-digit e-commerce growth and rising consumer expectations of Internet and cross-channel shopping, consumer product manufacturers need to create the right online brand presence.  Consumers are already “going direct” to manufacturers for consideration, purchase, and post-purchase support.  If you are a consumer product manufacturer, even if you don’t sell online, your Web presence is one [...]]]></description>
		<link>http://ecommerceinsights.atg.com/2009/12/23/ready-to-get-serious-about-going-direct-in-2010/</link>
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		<title>Engage Customers at the Right Time with Online Live Help</title>
		<description><![CDATA[When we walk into a store, bank, or hotel, chances are we’re instantly greeted with a friendly, “Hello, can I help you with anything today?” As customers we usually welcome this proactive offer of support because it helps us get what we need more quickly. However, what many companies don’t always appreciate yet is that [...]]]></description>
		<link>http://ecommerceinsights.atg.com/2009/12/16/engage-customers-at-the-right-time-with-online-live-help/</link>
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